We received a call from a small, privately-owned Walmart supplier, in a panic at having lost 85% of its business when Walmart streamlined assortments storewide under its “Project Impact” initiative. The owner of this family business worried that the company was on the verge of bankruptcy.

CSA consulted with the company and introduced the owners to a former Vice President at Walmart who helped them get product back into Walmart. Eventually the owners were able to regain shelf space, build sales volume, and position the company for a profitable sale.